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Casino marketing

Casino marketing theories and applications Kathryn Hashimoto. - New Jersey Pearson c2010. - x,150 p. ill. 23 cm. - Casino management essential series .

Includes bibliographical references and index.

ISBN: 9780131996144

Subjects--Topical Terms:
Hashimoto, Kathryn
Casinos--Maketing
Casinos--Management.

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