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Marketing in travel and tourism

Middleton, Victor T. C.

Marketing in travel and tourism Victor T.C. Middleton, Alan Fyall and Michael Morgan ; with contributions from Ashok Ranchhod. - Amsterdam Boston London Butterworth-Heinemann 2009. - xxv,502 p. col. ill 27 cm.

Includes bibliographical references (p. 487-491) and index.

ISBN: 9780750686938

Subjects--Topical Terms:
Tourism--Marketing.

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