Marketing communications in tourism and hospitality
McCabe, Scott
Marketing communications in tourism and hospitality Scott Mc Cabe. - New York Butterworth Neinemann 2009. - xx,300 p. 25 cm
Includes bibliographical references and index.
9780750682770
Restaurants--Marketing.
Hospitality industry--Marketing.
Tourism--Marketing.
Food service--Marketing.
Marketing communications in tourism and hospitality Scott Mc Cabe. - New York Butterworth Neinemann 2009. - xx,300 p. 25 cm
Includes bibliographical references and index.
9780750682770
Restaurants--Marketing.
Hospitality industry--Marketing.
Tourism--Marketing.
Food service--Marketing.