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Brunner, Robert

Do you matter? how great design will make people love your company Robert Brunner and Stewart Emery ; with Russ Hall. - Upper Saddle River, N.J. FT Press c2009. - xviii, 236 p. 23 cm.

Includes bibliographical references and index.

Design matters -- Do you matter? -- How to matter -- Being design driven -- Your brand is not your logo -- Products as portals -- Your products and services are talking to people -- Building a design- driven culture.

ISBN: 0137142447 (alk. paper)

LCCN: 2008015040

Subjects--Topical Terms:
Industrial design
Branding (Marketing)
Industrial design coordination.
New products

LC Class. No.: TS171 / .B79 2009

Dewey Class. No.: 745.2