Marketing para turismo
Kotler, Philip,
Marketing para turismo Philip Kotler, John T. Bowen, James C. Makens;coa autores:Ramón Rufín Moreno, María Dolores Reina Paz; Traducción : Cristina Belló, Elena Blázquez, Raquel Nieto. - 3 ra ed. - Mexico Pearson/Prentice Hall c2004,reimp.2008. - xxiii, 565 p. col. ill. 26 cm.
Includes bibliographical references and index.
9788420538952
Hospitality industry--Marketing.
Tourism--Marketing.
TX911.3.M318 / K68 2010
647.940688 / K874m3 E
Marketing para turismo Philip Kotler, John T. Bowen, James C. Makens;coa autores:Ramón Rufín Moreno, María Dolores Reina Paz; Traducción : Cristina Belló, Elena Blázquez, Raquel Nieto. - 3 ra ed. - Mexico Pearson/Prentice Hall c2004,reimp.2008. - xxiii, 565 p. col. ill. 26 cm.
Includes bibliographical references and index.
9788420538952
Hospitality industry--Marketing.
Tourism--Marketing.
TX911.3.M318 / K68 2010
647.940688 / K874m3 E