Marketing for hospitality and tourism /
Kotler, Philip,
Marketing for hospitality and tourism / Philip Kotler, John T. Bowen, James C. Makens. - 5th ed. - Upper Saddle River, NJ : Prentice Hall, c2010. - xxiii, 683 p. : col. ill. ; 26 cm.
Includes bibliographical references and index.
9780135045596
Hospitality industry--Marketing.
Tourism--Marketing.
TX911.3 .M3 / K68 2010
647.940688 / K874m3
Marketing for hospitality and tourism / Philip Kotler, John T. Bowen, James C. Makens. - 5th ed. - Upper Saddle River, NJ : Prentice Hall, c2010. - xxiii, 683 p. : col. ill. ; 26 cm.
Includes bibliographical references and index.
9780135045596
Hospitality industry--Marketing.
Tourism--Marketing.
TX911.3 .M3 / K68 2010
647.940688 / K874m3