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Sport marketing

Mullin, Bernard James.

Sport marketing Bernard J. Mullin, Stephen Hardy, William A. Sutton. - 3rd ed. - Champaign, IL Human Kinetics 2007. - xiv, 441 p. ill. 29 cm.

Includes bibliographical references and index.

ISBN: 978736060523

Subjects--Topical Terms:
Sports--Marketing.

LC Class. No.: GV716.M85 / 2007

Dewey Class. No.: 796.0698 / M9593s2

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