Why they buy
Settle, Robert B.
Why they buy American consumers inside and out Robert B. Settle, Pamela L. Alreck. - New York Wiley c1986. - xiv, 351 p. 24 cm.
Includes index.
0471844578
86013303
Consumers--United States.
Brand choice--United States.
Consumers' preferences--United States.
HC110.C6 / S48 1986
658.8/343/0973
Why they buy American consumers inside and out Robert B. Settle, Pamela L. Alreck. - New York Wiley c1986. - xiv, 351 p. 24 cm.
Includes index.
0471844578
86013303
Consumers--United States.
Brand choice--United States.
Consumers' preferences--United States.
HC110.C6 / S48 1986
658.8/343/0973