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Marketing research

Kinnear, Thomas C.

Marketing research an applied approach Thomas C. Kinnear, James R. Taylor. - 3rd ed. - New York McGraw-Hill c1987. - xviii, 718 p. ill. (some col.) 25 cm. - McGraw-Hill series in marketing .

Includes bibliographical references and indexes.

ISBN: 0070347484

LCCN: 86020844

Subjects--Topical Terms:
Marketing research
Marketing--Management.

LC Class. No.: HF5415.2 / .K53 1987

Dewey Class. No.: 658.8/3

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