Marketing management
Kotler, Philip,
Marketing management Philip Kotler Kevin Lane Keller. - 13th ed. - Upper Saddle River, N.J. Pearson Prentice Hall 2009. - 662 p. col. ill. 29 cm.
Includes bibliographical references and index.
9780136009986 0136009980
2008000337
Marketing management
Marketing management Philip Kotler Kevin Lane Keller. - 13th ed. - Upper Saddle River, N.J. Pearson Prentice Hall 2009. - 662 p. col. ill. 29 cm.
Includes bibliographical references and index.
9780136009986 0136009980
2008000337
Marketing management