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Marketing research

Burns, Alvin C.

Marketing research Alvin C. Burns, Ronald F. Bush. - 6th ed. - Upper Saddle River, N.J. Prentice Hall c2010. - xxvii, 669 p. ill. (chiefly col.) 27 cm.

Includes bibliographical references and indexes.

ISBN: 9780136027041 0136027040

LCCN: 2009015613

Subjects--Uniform Titles:
SPSS for Windows.

Subjects--Topical Terms:
Marketing research

LC Class. No.: HF5415.2 / .B779 2010

Dewey Class. No.: 658.8/3

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