APA

Cohen W. A., . (1988). The practice of marketing management: analysis, planning, and implementation. New York: Macmillan.

Chicago

Cohen William A, . 1988. The practice of marketing management: analysis, planning, and implementation. New York: Macmillan.

Harvard

Cohen W. A., . (1988). The practice of marketing management: analysis, planning, and implementation. New York: Macmillan.

MLA

Cohen William A, . The practice of marketing management: analysis, planning, and implementation. New York: Macmillan. 1988.