Marketing management
Peter, J. Paul.
Marketing management knowledge and skills J. Paul Peter, James H. Donnelly, Jr. - 9th ed. - Boston McGraw-Hill Irwin c2009. - xvii, 782 p. ill. (some col.), col. map 26 cm.
Includes bibliographical references and index.
9780073381138 (alk. paper) 0073381136 (alk. paper)
2008033002
Marketing--Management.
Marketing--Management--Case studies.
HF5415.13 / .P387 2009
658.8 / P4781m9
Marketing management knowledge and skills J. Paul Peter, James H. Donnelly, Jr. - 9th ed. - Boston McGraw-Hill Irwin c2009. - xvii, 782 p. ill. (some col.), col. map 26 cm.
Includes bibliographical references and index.
9780073381138 (alk. paper) 0073381136 (alk. paper)
2008033002
Marketing--Management.
Marketing--Management--Case studies.
HF5415.13 / .P387 2009
658.8 / P4781m9