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Global marketing

Johansson, Johny K.

Global marketing foreign entry, local marketing, & global management Johny K. Johansson. - 5th ed. - Bostom MA McGraw Hill Company c2009. - xviii, 654 p. ill. 28 cm.

Includes bibliographical references and index.

ISBN: 9780073381015

LCCN: 2008039034

Subjects--Topical Terms:
Export Marketing
Export Marketing--Management.

LC Class. No.: HF1416 / .J63 2009

Dewey Class. No.: 658.84 / J652g5

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