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Mathews, Brian

Marketing today's academic library a bold new approach to communicating with students Brian Mathews. - Chicago American Library Association 2009. - xv, 171 p. ill. 23 cm.

Includes bibliographical references and index.

Do libraries need to advertise? : an introduction -- Defining the user -- Student need states -- The library as product -- Conducting marketing research -- Building relationships -- Developing brand strategies -- Promotional building blocks -- Designing messages -- Measuring the impact -- Putting it all together.

ISBN: 9780838909843 (alk. paper)

LCCN: 2008047408

Subjects--Topical Terms:
Academic libraries--Marketing.
Advertising--Libraries.
Libraries and students
Academic libraries--Public relations.

LC Class. No.: Z716.3 / .M344 2009

Dewey Class. No.: 021.7 / M4291m