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Why we buy

Underhill, Paco.

Why we buy the science of shopping Paco Underhill. - New York Simon & Schuster c2009. - 306 p. 22 cm.

Includes index.

ISBN: 0684849135

LCCN: 99012125

Subjects--Topical Terms:
Marketing research
Shopping.
Consumer behavior

LC Class. No.: HF5415.2 / .U53 1999

Dewey Class. No.: 658.834 / U553w

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