Dirección estratégica de la innovación tecnológica
Schilling, Melissa A.
Dirección estratégica de la innovación tecnológica Melissa A. Schilling ; traductor: Francisco Javier Forcadell Martínez. - 2nd ed. - Madrid McGraw-Hill c2008. - xv, 313 p. 24 cm.
Translation of: Strategic management of technologolical innovation.
Includes bibliographical references and index.
9788448165994 48.00
Technological innovations--Management.
Strategic planning
New products--Management.
Dirección estratégica de la innovación tecnológica Melissa A. Schilling ; traductor: Francisco Javier Forcadell Martínez. - 2nd ed. - Madrid McGraw-Hill c2008. - xv, 313 p. 24 cm.
Translation of: Strategic management of technologolical innovation.
Includes bibliographical references and index.
9788448165994 48.00
Technological innovations--Management.
Strategic planning
New products--Management.