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Basic marketing research

Burns, Alvin C.

Basic marketing research using Microsoft Excel data analysis Alvin C. Burns, Ronald F. Bush. - 2nd ed. - Upper Saddle River, N.J. Pearson Prentice Hall c2008. - xxix, 4-510 p. col. ill., col. maps 26 cm.

Includes bibliographical references (p. 489-498) and indexes.

ISBN: 0132059584 9780132059589 9780131354210 (pbk.) 0131354213 (pbk.)

LCCN: 2007039014

Nat. Bib. No.: GBA816681 bnb

Nat. Bib. Agency Control No.: 014511903 Uk

Subjects--Uniform Titles:
Microsoft Excel (Computer file)

Subjects--Topical Terms:
Marketing research

LC Class. No.: HF5415.2 / .B7787 2008

Dewey Class. No.: 658.8/30285554

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