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Johnson, Gerry.

Dirección estratégica Text & Cases. Exploring Corporate Strategy Gerry Johnson, Kevan Scholes ; traducción Yago Moreno . - 7. ed. - Madrid Prentice Hall c2006. - 685 p. ill. 25 cm.

Translation of Exploring Corporate Strategy: Text & Cases 07 edition is published by arrangement with Pearson Education Limited.

ISBN: 8420546186 9788420546186

Subjects--Topical Terms:
Business planning
Strategic planning

Dewey Class. No.: 658.4012 / J661e7E