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Marketing encyclopedia :

Marketing encyclopedia : issues and trends shaping the future / American Marketing Assocication marketing encyclopedia AMA marketing encyclopedia Jeffrey Heilbrunn, editor. - Chicago : Lincolnwood, Ill. : American Marketing Association , NTC Business Books , 1995. - x, 348 p. ill. 24 cm.

At head of title: American Marketing Association

Includes bibliographical references and index.

ISBN: 0844235938

LCCN: 94017747

Subjects--Topical Terms:
Marketing--Encyclopedias.

LC Class. No.: HF5415 / .M2982 1995

Dewey Class. No.: 658/.003

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