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Kelleher, Tom

Public relations online lasting concepts for changing media Tom Kelleher. - Thousand Oaks, Calif. SAGE Publications c2007. - xv, 161 p. 23 cm.

Includes bibliographical references and index.

Interactive public relations -- Systems everywhere -- Server-side public relations -- Peer-to-peer public relations -- Relationships -- News-driven relationships -- Commerce-driven relationships -- Issue-driven relationships -- Managing public relations in real time -- Applied research and evaluation.

ISBN: 1412914175 (pbk.) 9781412914178 (pbk.)

LCCN: 2006025770

Subjects--Topical Terms:
Public relations--Data processing.
Public relations--Computer network resources.

LC Class. No.: HM1221 / .K45 2007

Dewey Class. No.: 659.20285/4678