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Berger, Arthur Asa

Media analysis techniques Arthur Asa Berger. - 3rd ed. - Thousand Oaks, Calif. Sage c2005. - xv, 244 p. ill. 23 cm.

Includes bibliographical references (p. 233-236) and indexes.

Techniques of interpretation -- Semiotic analysis -- Marxist analysis -- Psychoanalytic criticism -- Sociological analysis -- Applications -- Murders on the Orient Express -- Seven points on the game of football -- The maiden with the snake: interpretations of a print advertisement -- All-news radio and the American Bourgeoisie -- Video Games: a new art form.

ISBN: 1412906830 (alk. paper) 9781412906838 (alk. paper)

LCCN: 2004007522

Subjects--Topical Terms:
Mass media--Methodology.
Mass media criticism

LC Class. No.: P91 / .B43 2005

Dewey Class. No.: 302.2301 / B4961m3