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Cateora, Philip R.

International marketing Philip R. Cateora, John L. Graham. - 13th ed. - Boston, Mass. McGraw-Hill/Irwin c2007. - xxxii, 702 p. col. ill., col. maps 29 cm.

Includes bibliographical references and index.

ISBN: 0073080063 (alk. paper) 9780073080062 0071105948 (International ed. : pbk.) 9780071105941 (International ed. : pbk.)

LCCN: 2005057682

Nat. Bib. No.: GBA637528

Subjects--Topical Terms:
Export Marketing
International business enterprises

LC Class. No.: HF1416 / .C375 2007

Dewey Class. No.: 658.84 / C359i 2007