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A framework for marketing management

Kotler, Philip,

A framework for marketing management Philip Kotler, Kevin Lane Keller. - 3rd ed. - Upper Saddle River, N.J. Prentice Hall c2007. - xxii, 360 p. ill. 24 cm.

Includes bibliographical references and index.

ISBN: 0131452584 9780131452589

LCCN: 2005056450

Subjects--Topical Terms:
Marketing--Management.

LC Class. No.: HF5415.13 / .K636 2007

Dewey Class. No.: 658.8 / K874f3

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