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Malhotra, Naresh K.

Investigación de mercados un enfoque aplicado Naresh K. Malhotra ; traducción, José Francisco Javier Dávila Martínez, Magda Elizabeth Treviño Rosales. - 4a ed. - México Pearson Education c2004. - xxviii, 713, [69] p. ill. 27 cm.

Translation of: Marketing research : an applied orientation, c2004.

Includes bibliographical references and index.

ISBN: 9702604915

Subjects--Topical Terms:
Marketing research
Marketing research--Methodology.

LC Class. No.: HF5415.2 / .M2918 2004