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Kolter, Philip

Marketing Philip Kolter ... [et al.]. ; revisión técnica: Andrés Ibánez Tardel, Hernán Palacios Correa, Pedro Hidalgo Campos ; traducción: Clara Eugenia Rivera Rodríguez, María de Ancos Rivera. - 10a ed. ; reimp. 2006 - México Pearson Education c2004. - xxvii, 758 p. ill. 29 cm.

Translation of: Principles of marketing, 10th ed.

Includes bibliographical references and indexes.

ISBN: 8420541982

Subjects--Topical Terms:
Marketing