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Dictionary of marketing communications /

Govoni, Norman A. P.,

Dictionary of marketing communications / Norman A. Govoni. - Thousand Oaks, Calif. : Sage , 2004. - v, 249 p. 24 cm.

Includes bibliographical references (p. 245-247).

ISBN: 0761927700 (hard) 0761927719 (paper)

LCCN: 2003007359

Subjects--Topical Terms:
Marketing--Dictionaries.
Communication in marketing--Dictionaries.

LC Class. No.: HF5412 / .G68 2004

Dewey Class. No.: 380.1/03

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