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Advertising strategy

Altstiel, Tom.

Advertising strategy creative tactics from the outside/in Tom Altstiel, Jean Grow. - Thousand Oaks, Calif. Sage Publications c2006. - xvi, 389 p. ill. 28 cm.

Includes bibliographical references and index.

ISBN: 1412917964 (pbk.)

LCCN: 2005012623

Subjects--Topical Terms:
Advertising

LC Class. No.: HF5823 / .A758 2006

Dewey Class. No.: 659.1 / A4698a

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