Marketing Management
Peter, J. Paul.
Marketing Management Knowledge and Skills. Paul J. Peter. - 8th ed. - Boston, Mass. : McGraw Hill c2007. - xix, 876 p. ill. 26 cm. - McGraw-Hill/ Irwin series in marketing. .
Includes index.
0073137634 145.95
Marketing--Management.
Marketing--Management--Case studies.
Marketing Management Knowledge and Skills. Paul J. Peter. - 8th ed. - Boston, Mass. : McGraw Hill c2007. - xix, 876 p. ill. 26 cm. - McGraw-Hill/ Irwin series in marketing. .
Includes index.
0073137634 145.95
Marketing--Management.
Marketing--Management--Case studies.