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Strategic brand management

Keller, Kevin Lane

Strategic brand management building, measuring and managing brand equity Kevin Lane Keller. - 2nd ed. - Upper Saddle River, N.J. Prentice Hall c2003. - 1 v. (various pagings) ill. 25 cm.

Includes bibliographical references and index.

ISBN: 0130411507 148.50

LCCN: 97023327

Nat. Bib. No.: GB98-45486

Subjects--Topical Terms:
Brand name products--Management.

LC Class. No.: HD69.B7 / K45 2003

Dewey Class. No.: 658.827 / K2919s

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