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Strategic marketing planning

Gilligan, Collin.

Strategic marketing planning Colin Gilligan and Richard M.S. Wilson. - 1st ed. - Oxford Boston, MA Butterworth-Heinemann c2003. - xii, 625 p. ill. 25 cm.

Includes bibliographical references and index.

ISBN: 0750622466 39.95

Subjects--Topical Terms:
Marketing--Management.

LC Class. No.: HF5415.13 / .G49 2003

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