Global marketing
Johansson, Johny K.
Global marketing foreign entry, local marketing & global management Johny K. Johansson. - 3rd ed. - New York, N.Y. McGraw-Hill/Irwin c2003. - xviii, 654 p. ill. 28 cm. - McGraw-Hill/ Irwin series in marketing. .
Includes bibliographical references and indexes.
0072471484 (alk. paper) 0071195637 (International : alk. paper)
2002023528
Export Marketing
Export Marketing--Management.
HF1416 / .J63 2003
658.848 / J652g3
Global marketing foreign entry, local marketing & global management Johny K. Johansson. - 3rd ed. - New York, N.Y. McGraw-Hill/Irwin c2003. - xviii, 654 p. ill. 28 cm. - McGraw-Hill/ Irwin series in marketing. .
Includes bibliographical references and indexes.
0072471484 (alk. paper) 0071195637 (International : alk. paper)
2002023528
Export Marketing
Export Marketing--Management.
HF1416 / .J63 2003
658.848 / J652g3