Marketing management
Kotler, Philip,
Marketing management Philip Kotler, Kevin Keller. - 12th ed. - Upper Saddle River, NJ Prentice Hall c2006. - xxxix, 733 [45] p. col. ill. 28 cm.
Includes bibliographical references and index.
0131457578 153.35
Marketing--Management.
HF5415.13 / .K64 2006
Marketing management Philip Kotler, Kevin Keller. - 12th ed. - Upper Saddle River, NJ Prentice Hall c2006. - xxxix, 733 [45] p. col. ill. 28 cm.
Includes bibliographical references and index.
0131457578 153.35
Marketing--Management.
HF5415.13 / .K64 2006