The future of competition
Prohalad, C. K.
The future of competition co-creating unique value with customers C.K. Prahalad, Venkat Ramaswamy. - Boston, Mass Haward Business c2004. - xiii, 256 p. ill. 24 cm.
The co-creation of value -- Building blocks of co-creation -- The co-creation experience -- Experience innovation -- Experience personalization -- Experience networks -- The market as a forum -- Creating new strategic capital -- Manager as consumer -- Rapid knowledge creation -- Strategy as discovery -- Building new capabilities for the future.
1578519535 29.95
Competition
Success in business
Economic value added.
Strategic planning
Customer services
Customer relations
The future of competition co-creating unique value with customers C.K. Prahalad, Venkat Ramaswamy. - Boston, Mass Haward Business c2004. - xiii, 256 p. ill. 24 cm.
The co-creation of value -- Building blocks of co-creation -- The co-creation experience -- Experience innovation -- Experience personalization -- Experience networks -- The market as a forum -- Creating new strategic capital -- Manager as consumer -- Rapid knowledge creation -- Strategy as discovery -- Building new capabilities for the future.
1578519535 29.95
Competition
Success in business
Economic value added.
Strategic planning
Customer services
Customer relations