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Marketing Roger A. Kerin ... [et al.]. - 7th ed. - Boston McGraw-Hill/Irwin 2002. - xliii, 741 p. ill. (some col.) 29cm. - Irwin/McGraw-Hill series in marketing .

Includes bibliographical references and index.

ISBN: 0072410752

LCCN: 12595516

Subjects--Topical Terms:
Marketing

LC Class. No.: HF5415 / .M29474 2002

Dewey Class. No.: 658.8 / M3455 2002