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Contemporary marketing research

McDaniel, Carl D.

Contemporary marketing research Carl McDaniel, Jr., Roger Gates. - 3rd ed. - Minneapolis/St. Paul West Pub. Co. c1996. - xxxii, 783 [37] p. ill. (some col.) 27 cm.

Includes bibliographical references (p. [E1]-E13) and index.

ISBN: 0314061223 (alk. paper)

LCCN: 95008926

Subjects--Topical Terms:
Marketing research

LC Class. No.: HF5415.2 / .M382 1996

Dewey Class. No.: 658.83 / M1341c3

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