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Research on international service marketing a state of the art guest edited by Pieter Pauwels and Ko de Ruyter. - 1st ed. - Amsterdam Boston Elsevier c2005. - ix, 197 p. ill. 24 cm. - Advances in international marketing v. 15 1474-7979 .

State of the art report.

Includes bibliographical references and index.

ISBN: 0762311851 (hd.bd.)

Nat. Bib. No.: GBA551660

Subjects--Topical Terms:
Service industries--Marketing.
Commerciële dienstverlening.
Dienstensector.
International marketing.
Export Marketing

LC Class. No.: HF1009.5 / .A38 v.15

Dewey Class. No.: 658.84 / R4321