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Evaluating marketing actions and outcomes edited by Arch G. Woodside. - Oxford Elsevier 2003. - viii, 663 p. 24 cm. - Advances in business marketing & purchasing v. 12 .

Includes bibliographical references.

ISBN: 0762310464 (acid-free paper)

LCCN: 2003049542

Subjects--Topical Terms:
Marketing--Management.
Organizational effectiveness
Total quality management
Customer relations--Management.

LC Class. No.: HF5415.13 / .E895 2003

Dewey Class. No.: 658.8 / E9212