Mass media research
Wimmer, Roger D.
Mass media research an introduction / Roger D. Wimmer, Joseph R. Dominick. - 2nd ed. - Belmont, Calif. Wadsworth Pub. Co. 1987. - 514 p.
Includes bibliographical references and indexes.
Mass media--Research.
Mass media--Methodology.
Mass media research an introduction / Roger D. Wimmer, Joseph R. Dominick. - 2nd ed. - Belmont, Calif. Wadsworth Pub. Co. 1987. - 514 p.
Includes bibliographical references and indexes.
Mass media--Research.
Mass media--Methodology.