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Perreault, William D.

Basic marketing a global-managerial approach William D. Perreault, Jr., E. Jerome McCarthy. - 15th ed. - Boston, Mass. McGraw-Hill 2005. - xli, 793 [22] p. col. ill. 28 cm. 1 CD ROM (4 3/4 in.) - McGraw-Hill/ Irwin series in marketing. .

McCarthy's name appears first on the earlier edition. Incluye CD-ROM titulado Student cd-rom to accompany Basic marketing A global- managerial approach, 15/e. Disponible en el libro.

Includes bibliographical references (p. 725-787) and indexes.

ISBN: 0072525231 (alk. paper)

LCCN: 2004040321

Subjects--Topical Terms:
Marketing--Management.
Cd Rom--Mayaguez Library.

LC Class. No.: HF5415.13 / .M369 2005

Dewey Class. No.: 658.8 / P455b 2005