APA

Perreault W. D., McCarthy E. J., . (2005). Applications in basic marketing: clippings from the popular business press. Boston, Mass: McGraw-Hill/Irwin.

Chicago

Perreault William D, McCarthy E Jerome, . 2005. Applications in basic marketing: clippings from the popular business press. Boston, Mass: McGraw-Hill/Irwin.

Harvard

Perreault W. D., McCarthy E. J., . (2005). Applications in basic marketing: clippings from the popular business press. Boston, Mass: McGraw-Hill/Irwin.

MLA

Perreault William D, McCarthy E Jerome, . Applications in basic marketing: clippings from the popular business press. Boston, Mass: McGraw-Hill/Irwin. 2005.