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Consumers

Arnould, Eric J.

Consumers Eric Arnould, Linda Price, George Zinkhan. - 1st ed. - Boston McGraw-Hill c2002. - xviii, 750 p. col. ill. 25 cm.

Includes index.

ISBN: 0256133603 (alk. paper)

LCCN: 00066436

Subjects--Topical Terms:
Consumer behavior
Consumer behavior--United States.

LC Class. No.: HF5415.32 / .A76 2002

Dewey Class. No.: 658.8342 / A765c

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