Marketing and the bottom line
Ambler, Tim.
Marketing and the bottom line the marketing metrics that will pump up cash flow Tim Ambler. - 2nd ed. - London FT Prentice Hall 2003. - xiv, 320 p. ill. 24 cm.
Previous ed.: 2000.
0273661949
GBA3-Y8657
Marketing--Cost effectiveness--Measurement.
Corporate profits.
HF5415 / .A465 2003
658.802 / A493m2
Marketing and the bottom line the marketing metrics that will pump up cash flow Tim Ambler. - 2nd ed. - London FT Prentice Hall 2003. - xiv, 320 p. ill. 24 cm.
Previous ed.: 2000.
0273661949
GBA3-Y8657
Marketing--Cost effectiveness--Measurement.
Corporate profits.
HF5415 / .A465 2003
658.802 / A493m2