Vista normal Vista MARC Vista ISBD

Marketing management a strategic, decision-making approach Harper W. Boyd, Jr. ... [et al.]. - 4th ed. - Boston, Mass. McGraw-Hill c2002. - xxi, 594 p. ill. 26 cm. 1 computer optical disc (4 3/4 in.) - The Mc Graw-Hill / Irwin series in marketing. .

ESTE LIBRO INCLUYE UN DISCO

Includes bibliographical references and indexes.


System requirements: IBM®PC, or 100% compatible computer, Microsoft® Windows® 95 or higher.

ISBN: 0072315237 (alk. paper) 0072472952 (book + CD-ROM) 0072315288 (CDROM)

LCCN: 2001030192

Nat. Bib. No.: GBA2-23282

Subjects--Topical Terms:
Marketing--Management.

LC Class. No.: HF5415.13 / .B669 2002

Dewey Class. No.: 658.8 / M3455 2002