Preference structure measurement
Preference structure measurement conjoint analysis and related techniques.
Conjoint analysis and related techniques
- [Chicago, Ill.?] American Marketing Association
- v. 28 cm.
- Marketing research technique series .
"A guide for designing and interpreting conjoint studies." Description based on: 2nd ed., copyrighted 2000.
Prepared by: IntelliQuest.
1539-3135 = Preference structure measurement = Prefer. struct. meas.
2002206948
Consumers' preferences--Periodicals.
Conjoint analysis Marketing--Periodicals.
HF5415.32 / .P74 2000
658
"A guide for designing and interpreting conjoint studies." Description based on: 2nd ed., copyrighted 2000.
Prepared by: IntelliQuest.
1539-3135 = Preference structure measurement = Prefer. struct. meas.
2002206948
Consumers' preferences--Periodicals.
Conjoint analysis Marketing--Periodicals.
HF5415.32 / .P74 2000
658