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Marketing classics

Marketing classics a selection of influential articles [compiled by] Ben M. Enis, Keith K. Cox. - 5th ed. - Boston Allyn and Bacon c1985. - xvii, 459 p. ill. 24 cm.

Includes bibliographies and index.

ISBN: 0205083412 (pbk.)

LCCN: 84018417 //r902

Subjects--Topical Terms:
Marketing

LC Class. No.: HF5415 / .M29748 1985

Dewey Class. No.: 658.8

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