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Principles of marketing

Kotler, Philip,

Principles of marketing Philip Kotler. - 3rd ed. - Englewood Cliffs, N.J. Prentice-Hall c1986. - xxiv, 774 p. ill. (some col.) 25 cm. - Prentice Hall series in marketing .

911217

Includes bibliographies and indexes.

ISBN: 0137017316

LCCN: 85017015

Subjects--Topical Terms:
Marketing

LC Class. No.: HF5415 / .K636 1986

Dewey Class. No.: 658.8

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