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Hendrix, Jerry A.

Public relations cases Jerry A. Hendrix. - 5th ed. - Belmont, CA Wadsworth/Thomson Learning c2001. - viii, 488 p. ill. 24 cm. - Wadsworth series in mass communication and journalism .

Includes bibliographical references and index.

ISBN: 0534514324

LCCN: 00036677

Subjects--Topical Terms:
Public relations--United States.--Case studies.
Publicity--Case studies.

LC Class. No.: HM1221 / .H46 2001

Dewey Class. No.: 659.2 / H4986p5