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Marketing of high-technology products and innovations

Mohr, Jakki J.

Marketing of high-technology products and innovations Jakki Mohr, Sanjit Sengupta, Stanley Slater. - 2nd ed. - Upper Saddle River, N.J . Pearson/Prentice Hall c2005. - xx, 450 p. ill. 25 cm.

Includes bibliographical references and index.

ISBN: 0131411683

LCCN: 2004007035

Subjects--Topical Terms:
High technology industries--Marketing.

LC Class. No.: HC79.H53 / M64 2005

Dewey Class. No.: 620.00688 / M699m2

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