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Principles of service marketing and management

Lovelock, Christopher H.

Principles of service marketing and management Christopher Lovelock, Lauren Wright. - 2nd ed. - Upper Saddle River, N.J. Prentice Hall c2002. - xix, 436 p. ill. (some col.) 26 cm.

Includes bibliographical references and index.

ISBN: 0130404675

LCCN: 2001035072

Subjects--Topical Terms:
Service industries--Marketing.--United States
Service industries--Management.--United States

LC Class. No.: HD9981.5 / .L68 2002

Dewey Class. No.: 658.8

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